The AdvantEdge Approach

To succeed in a job search, you need to start thinking and acting like a sales rep. That is my mantra. It is my worldview. With AdvantEdge approach, I will coach and guide you through a four-phase and twelve-step approach to the job search process built on a foundation of proven sales and marketing principles. I call this new method the AdvantEdge Job Search Process™ because it gives you an advantage and an edge over the competition in today's job market.

The AdvantEdge process is not a series of revolutionary resume, LinkedIn, networking, or interview tips. The internet is already full of content covering the tools you can use in a job search. Instead, the secret sauce of this approach and the AdvantEdge process is a new perspective on winning the job search. More than just a set of tips and tricks, this is, in reality, a comprehensive structure for your job search. A systematic process with a step-by-step road map, tools, exercises, and templates to follow, all designed to help you land your next job in the shortest time possible.

I look at it this way. If you were to ask two architects to design a home built out of brick and wood, you would likely get two completely different structures. Each house is constructed from the same materials. One home you may want to purchase. The aesthetics, the design, and the value proposition appeal to you. The other? Maybe not so much. Same materials. Different results. Your job search is no different. With the AdvantEdge process, we will use a standard set of tools. But we will assemble these tools into a new strategy that will accelerate the success of your job search.

AC Process Flow Diagram_12 Step.jpg

Is AdvantEdge For You

Let's start first with a fundamental question. Is this the right job search resource for you?


I designed the AdvantEdge process for a wide range of job seekers:

  • Fully employed mid-career professionals seeking the next position up the career ladder.

  • Recent college graduates searching for the first professional job post-graduation.

  • The unemployed 50 and over job seeker, facing workplace ageism challenges in the job search process.

  • Professionals attempting to return to a career after an extended multi-year absence.